Date: Wednesday, August 8, 2007
Are we about to see a Google Phone on the market?
Stories are being speculated about the development of a Google handset that will specialise in providing all of Google’s well-known products and provide Google with a hefty slice of the profitable mobile advertising market.
The launch of a GPhone may be nearer than we think, if the rumours about Google being in the process of developing their own phone are true. It is believed that Google are creating a phone that will provide access to their individualised products such as Google Mail, Google Maps and their search engine. Google are said to be keen to develop a phone so that they can gain access to the growing mobile phone advertising industry. This market is currently said to be worth $11 billion (£5.4 billion) and market research firm eMarketer told the Wall Street Journal that this is set to increase to $14 billion (£7 billion) by 2011. Even more so, the advertising and marketing group, WPP has predicted that by 2010 mobile phone. Recently Google chief executive Eric Schmidt extolled the virtues of mobile phone advertising when he said that it can generate over twice the revenue of non mobile phone advertising as the adverts can be personalised towards the individual.
In the past the failure of the 3G phones had been a limiting factor in developing online mobile advertising. Now however, mobile phone advertising has become increasingly popular across the board due to the advent of better phones which are more capable at dealing with mobile internet connections. Google has in actual fact already worked with Apple in creating maps and email for their new iPhone, and now seems keen to do the same for themselves. If they do enter the mobile phone network it seems sure that Google is set to profit immensely from the new mobile phone advertising boom and increase its already enormous profile and revenue.
Sources:
BBC News
Times Online
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